According to Straits Research, the Educational Toys Market Size to Reach USD 45.63 Billion by 2031

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The market is driven by increasing awareness of early childhood education, rising demand for STEM-based learning tools, and a growing emphasis on cognitive development through play.

Want to stay ahead in the fast-changing Educational Toys Market industry? Our report breaks down all the key insights—so you don’t have to! Whether you're a business owner, investor, or just curious about market trends, we’ve got you covered.

According to Straits Research, The Educational Toys Market size was valued at USD 23.06 Billion in 2022. It is projected to reach USD 45.63 Billion by 2031, growing at a CAGR of 7.91% during the forecast period (2022-2031).

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What’s Inside?

  • Clear Market Analysis – No jargon, just straight-to-the-point insights on market size, growth, and trends. You’ll know exactly where the industry stands and where it’s headed, with clear data-backed predictions.
  • Who’s Leading the Game? – Discover top players, their strategies, and how you can compete. We give you an in-depth look at the biggest players in the industry and how they’ve achieved success, providing actionable insights for your own business.
  • Hot Growth Opportunities – Find out which regions and segments are booming—so you can jump on the next big opportunity! Our research pinpoints high-potential markets, allowing you to make timely, data-driven decisions.
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Why Trust This Report?

We’ve done the heavy lifting—analyzing data, trends, and competition—so you can make smart, confident decisions. Plus, we include a PESTEL Analysis to help you understand political, economic, social, and tech factors shaping the market, giving you a comprehensive understanding of the macro-environment.

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Market Segments Covered:

  1. By Educational Toy Type
    1. Academic
    2. Cognitive Thinking
    3. Motor Skills
    4. Others
  2. By Educator Type
    1. STEM Activities
    2. Classroom Games
    3. After School
    4. Brain Breaks
    5. Gifted and Talented
    6. Lesson Plans
  3. By Age Group
    1. 3-8 Years
    2. 8-12 Years
    3. 12+ Years
    4. 0-3 Years
  4. By Distribution Channel
    1. Online
    2. Offline
  5. By Category
    1. Indoor
    2. Outdoor

Top Key Players:

  1. LEGO
  2. Mattel
  3. Hasbro
  4. Vtech
  5. Spin Master
  6. Bandai Namco
  7. Basic Fun
  8. C’Mon
  9. Digital Dream Labs
  10. Engino.Net
  11. Disney
  12. Fremont Die
  13. Funskool
  14. International Playthings
  15. Goliath
  16. INI
  17. Johnco
  18. K’Nex
  19. Vtech Electronics
  20. Leapfrog Enterprises
  21. Learning Resources
  22. Winning Moves Games
  23. WowWee Group Limited

Got Questions? We’ve Got Answers!

  1. How big is the Educational Toys Market market, and where’s it headed?
  2. Which regions are the next big growth hubs?
  3. What’s driving (or slowing) market growth?

By Region

  • North America (U.S., Canada, Mexico) – Learn about market trends, challenges, and opportunities in North America, one of the most dynamic regions.

  • Europe (UK, Germany, France, and more) – Gain insights into Europe’s evolving market, focusing on the countries with the highest potential for growth.

  • Asia Pacific (China, India, Japan, and fast-growing markets) – Discover the rapid changes happening in Asia Pacific, home to some of the world’s fastest-growing economies and industries.

  • Middle East Africa (GCC, South Africa, Nigeria, and emerging economies) – Unlock the potential in Middle Eastern and African markets, understanding what drives demand in these emerging regions.

  • South America (Brazil, Argentina, and beyond) – Explore the opportunities and challenges in South America’s growing markets, as well as the top sectors to focus on.

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